Professor Robert M. Sheehan, Jr., Principal of Sheehan Nonprofit Consulting and Academic Director of the Executive MBA program at the Robert H. Smith School of Business, University of Maryland-College Park. Drawing from his recent book, Mission Impact: Breakthrough Strategies for Nonprofits , Professor Sheehan highlighted how strategic vision and goal-setting can revolutionise an organisation’s ability to make an impact on innovation, creativity and bottom-line results. He emphasized the need for organisations to realise the limitations of ‘reasonable’ goal-setting and instead encouraged the importance of creating an aspirational vision that will guide the organisation to breakthrough performance.
Professor Sheehan is Professor of School of Business, University of Maryland, USA.